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Game-Changing Measurements & Evaluation Design

  • 09 May 2017
  • 8:00 AM - 10:30 AM
  • Goodwill NCW 1800 Appleton Road Menasha, WI 54952
  • 3


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Game-Changing Measurements & Evaluation Design

Power Up your Level 1 Evaluations and Gain Surprisingly Useful, Valued Data 

No matter how well you design and deliver learning within your organization, you are probably experiencing increased demands to demonstrate how the learning impacts business results.

Unfortunately many L&D professionals struggle with this because they are simply uninformed in the art and science of evaluation design. This session provides practical tips and specific guidelines for creating valid, scientifically sound Level 2, evaluations as well as how to summarize and interpret that data to demonstrate value.

Do not miss this opportunity to take away practical ways to:     

  • Analyze the common mistakes made by many L&D professionals when creating multiple choice test questions.   
  • Discover 15 practical techniques that eliminate these mistakes and result in the development of valid, scientifically sound level 2 knowledge tests.
  • Examine the difference between test questions that measure job applications vs. those that measure mere recall and take your evaluations to a new level.     


About Ken Phillips

Ken Phillips delivers all programs and workshops in his signature style: professional, engaging and approachable.

Ken is founder and CEO of Phillips Associates, a consulting and publishing company with expertise in measurement and evaluation of learning and performance management.  He has more than 30 years experience designing learning instruments and assessments and has authored more than a dozen published learning instruments.  He regularly speaks to professional associations, university classes and corporate learning and development groups.  In addition, since 2008, he has spoken at the Association for Talent Development (ATD) annual International Conference on topics related to the measurement and evaluation of learning.



8:00 - 8:15 am

Registration and Networking
Breakfast Included

8:15 - 8:30 am

Announcements and introduction of Presenter.

8:30 - 10:30 am Program






* Cancellation Policy:  Registrants may cancel and receive a full refund prior to two working days before a program.  Registrants who cancel within the two-day period will be charged.  No-shows will be charged.



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