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CANCELLED DUE TO WEATHER: Unlocking the Secrets of Survey Design: How to Capture Elusive Level 3 Data

  • 12 Feb 2019
  • 8:00 AM - 10:30 AM
  • Goodwill NCW 1800 Appleton Road Menasha, WI 54952
  • 11


Registration is closed



Unlocking The Secrets of Survey Design: 
ow to Capture Elusive Level 3 Data


To establish real credibility and prove value, you need to measure whether or not participants actually applied what they learned in a training program back on the job (Level 3 evaluation).  

Unfortunately, measuring on-the-job behavior change is not something many L&D professionals have much experience with.  In fact, according to a recent ATD research study, only 60% of organizations evaluate some learning programs at Level 4.  

In this session, you will:

  • Examine several Level 3 evaluation facts, taken from a recent ATD research study, that provide insights and benchmarking information regarding how organizations are using Level 3 evaluations.
  • Analyze the common mistakes made by many L&D professionals when creating Level 3 evaluations and participant surveys.
  • Discover 12 tips for overcoming these mistakes and capture data that demonstrates program value.  

Don't worry if you haven't attended the Level 1 and Level 2 session in this series.  We will e-mail you background articles about Level 1 and Level 2 that will prepare you for this session.  

About the presenter

Ken Phillips delivers all programs and workshops in his signature style: professional, engaging and approachable.

Ken is founder and CEO of Phillips Associates, a consulting and publishing company with expertise in measurement and evaluation of learning and performance management.  He has more than 30 years experience designing learning instruments and assessments and has authored more than a dozen published learning instruments.  He regularly speaks to professional associations, university classes and corporate learning and development groups.  In addition, since 2008, he has spoken at the Association for Talent Development (ATD) annual International Conference on topics related to the measurement and evaluation of learning.

With expertise in the area of measurement and evaluation of learning, and as the mastermind behind the Predictive Learning Analytics methodology, Ken delivers the valuable, “how-to” tips and techniques that L&D professionals crave—and can’t find anywhere else!

The Phillips Associates “How-To” Measurement and Evaluation series, developed and delivered by Ken himself, provides practical tips and specific guidelines on how to create valid, scientifically sound level 1, 2, 3, and 4 evaluations in order to demonstrate program value.  All the information presented in these sessions is based on current education and behavioral science research finding in evaluation design methodology.


8:00 - 8:15 am

Registration and Networking
(Continental Breakfast Included)

8:15 - 8:30 am

Announcements and introduction of Presenter

8:30 - 10:30 am Program





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Cancellation Policy:  Registrants may cancel and receive a full refund prior to two working days before a program.  Registrants who cancel within the two-day period will be charged.  No-shows will be charged.

 Questions?  Contact Betsy Rozelle at program@newatd.org. 

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