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Story-Based eLearning Design

  • 14 Sep 2021
  • 8:30 AM - 10:30 AM


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Program Description

Learning cannot be separated from stories. Learners understand lessons better and quicker through stories because they relate to the core of human experience. There are many methods leveraging the use of stories, but seven models have repeatedly shown results based on research. Furthermore, these models build on each other to deliver deeper engagement, learning, and thinking capacities. 
In this session, you will learn about:

  • New research findings on how stories impact behavioral change, learning, and application.
  • Differentiating weak story models from powerful and sure-fire story methods
  • Which stories to use in compliance, technical, soft skills, software, process, and knowledge types of content.
  • Leveraging “hyper-stories” to instantly engage learners.
  • Focusing on stories that enhance competencies and performance.
  • Obtain the “7 Story Model Learning Design Methods” - a reusable template

Meet the Presenter

Ray Jimenez, Ph.D., spent 15 years with Coopers & Lybrand in the areas of management consulting and implementation of learning technology solutions. As a management consultant, Ray has worked with various experts from different domains and industries. Over the past few years Ray has been dedicated to the development and creation of https://www.situationexpert.com/. Ray is the author of Microlearning for Disruptive Results (soon to be released), Microlearning Impacts Report, 3-Minutes eLearning, Scenario-Based Learning, Do-It-Yourself eLearning, Story Impacts Learning and Performance eBook and Story-Based eLearning Design.

Ray has worked with American Bankers Association, Neiman Marcus, the U.S. Air Force, NASA, Blue Cross, Goodwill Industries, Pixar Studios, Edison Missing Group, Dendreon, Netafim, Progressive Insurance, Bridgepoint Education and California Institute of Technology, to name a few. He is the Chief Learning Officer of www.VignettesLearning.com and architect of https://www.trainingmagnetwork.com/. He has taught at the University of California, Irvine; University of Texas Southwest Medical Center, Dallas; Assumption University, Bangkok and Open Learning University, Hong Kong. He is a sought-after expert and workshop facilitator for Training Magazine, eLearning Guild and ATD Conferences.

Workshop participants describe Ray as “fun,” “engaging,” “technically savvy,” “provocative,” “inspiring,” and “has depth and experience in Story-based eLearning Design.”


8:15 - 8:30 am Log in to Zoom
8:30 - 10:00 am


10:00 - 10:30 am
Small group discussion & networking via Zoom breakout rooms





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Cancellation Policy: 
Registrants may cancel and receive a full refund prior to two working days before a program.  Registrants who cancel within the two-day period will be charged.  No-shows will be charged.

 Questions?  Contact Cristi Burrill at program@newatd.org. 

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