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Developing and Selling e-Learning

  • 10 Apr 2012
  • 8:00 AM - 10:30 AM
  • Cambria Suites, 3940 N. Gateway Drive, Appleton, WI


Registration is closed

Does instructional design take too much time in developing e-learning?  On the other hand, are you also uncomfortable with Rapid Prototyping because, while it saves time, you don't want another page-turning module that bores learners?

After development, can you sell the training?  Are your learners and managers receptive to this new method of learning?

Mark Steiner believes that instructional design needs to be married with software development to build effective e-learning applications.  In a practical and relevant session, he will describe Rapid Prototyping and explain how to take advantage of the best features of both instructional design and Rapid Prototyping.

Participants will also learn the key obstacles to selling e-learning and how to overcome them.  You need to speak the language of your e-learning users.  Understand their concerns.  And be prepared when a manager asks, "Yes, I need your solution.  But ultimately I need you to tell me how your learning intervention will impact my bottom line."

Jeanette Kersten will conclude the session with a brief overview of the MS in Training and Human Resource Development - Cohort Program at the University of Wisconsin, Stout.

About Mark Steiner and Jeanette Kersten

Mark Steiner is president of the e-learning consulting firm, mark steiner, inc.  Since 1992, Mark has designed, developed, and managed custom e-learning and interactive media programs for a variety of clients.  His project roles have varied from group director to project manager, and lead instructional designer to lead programmer.  He has instructed graduate-level courses on designing and developing e-learning projects, and enjoys speaking at training and e-learning conferences in the U.S. and Europe.  Mark holds a BS in Industrial Technology and an MS in Industrial Training.

Dr. Jeanette Kersten, EdD is Assistant Professor and Program Director for the MS in Training and Human Resource Development Program at the University of Wisconsin Stout.  Dr. Kersten teaches courses in Training and Human Resource Development, Organization Development/Change management, Leadership Development, and Sustainability to graduate students.  She also supervises graduate class projects in the for-profit and non-profit sectors. Dr. Kersten serves as the graduate research advisor for graduate research and thesis projects.


8:00 - 8:10 am

Registration and Networking
Hot & Healthy Breakfast Buffet

8:10 - 8:15 am

Announcements and introduction of Mark Steiner and Jeanette Kersten.

8:15 - 10:15 am

Mark Steiner.  Participants will learn:

  • Why a strong ID process needs to be married with a strong software development process to build the most effective e-learning applications.
  • The ADDIE (analysis, design, development, implementation, evaluation) methodology.
  • The basics of Rapid Prototyping.
  • How to implement the best of the Instructional Design and Rapid Prototyping worlds.
  • The key pitfalls of selling e-learning.
  • The key strategic views needed in selling e-learning.
10:15 - 10:30 am

Jeanette Kersten

  • Overview of the MS in Training and Human Resource Development Program at UW Stout.






* Cancellation Policy:  Registrants may cancel and receive a full refund prior to two working days before a program.  Registrants who cancel within the two-day period will be charged.  No-shows will be charged.

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