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Got it! Creating Messages that Sync with Your Learner's Brain

  • 21 Feb 2023
  • 8:30 AM - 10:00 AM
  • Foth or Virtual


Registration is closed

Transferring knowledge is a core skill in talent development. Most facilitators and instructional designers focus on what information to cover without regard for how the brain processes that information. Cognitive-based Information Design (CID) uses research on human perception and cognition into action by providing a systematic way to improve visual communication, print materials, and electronic resources.

Learning CID principles is a great way to strengthen your communication skills. Whether you are a manager making slide decks for meetings, an instructional designer building e-learning courses, or a facilitator creating handouts, CID can help you engage your audience, focus their attention, and retain what they've learned.

This information packed session will include:

  • 3 CID-based Print Document tips
  • 3 CID-based PowerPoint tips
  • 3 CID-based Email tips
  • 3 ways to learn CID

ATD Competency Model - Developing Professional Capability

About the presenter, Phil Ransom

Phil Ransom helps executives design & deliver their written and spoken messages with vision, purpose, & clarity, in their voice, so they and their companies thrive.

Cognitive-based Information Design enables Phil to design messages consistent with how the brain processes information, and Phil is CID certified as both professional writer and presenter.

Using CID, he helped a Milwaukee CEO prepare talks delivered in 2017 in Monterrey, Mexico, Beijing, Shang Hai, New Delhi, and several US Cities.

He’s repurposed annual reports as collateral pieces for donor and volunteer recruitment. He’s designed capital campaign materials and an array of fund-raising documents for his non-profit clients. 

A Wausau attorney client released her first book in late 2019 -Phil was her editor- and he’s edited 5 books since. The application of CID findings heightens clarity every time. 

Phil learned early-on that well-told stories are often the best way to make a point. His aim is always that listeners hear, understand, and then DO! Soft-spoken, light-hearted, yet compelling, he simplifies the complicated and presses courage into the faint-hearted.  He’s secretly hoping these CID insights benefit you for years to come.

Northeast Wisconsin Chapter has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program qualifies for a maximum of 1 points.


8:15 - 8:30 am

Registration and Networking
(Continental Breakfast Included)

8:30 - 8:45 am

Announcements and Introduction of Presenter

8:45 - 10:00 am Program


This program is sponsored & hosted by Foth. A virtual attendance option is also available- please indicate this when registering. 

   2121 Innovation Court, DePere WI  54115


Platinum Members  FREE


Non-Members $35

Cancellation Policy:  Registrants may cancel and receive a full refund prior to two working days before a program.  Registrants who cancel within the two-day period will be charged.  No-shows will be charged.

 Questions?  Contact Kristy Moede at program@newatd.org. 

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