Log in

Enabling Business Success Using the Business Initiative Questionnaire and Timeless Learning, Measurement, and Change Management Principles

  • 19 Sep 2023
  • 8:30 AM - 10:00 AM



Program Description

Most strategic initiatives have defined business outcomes tied to a project charter. So why do many initiatives fail? Even better, how would you like to be the partner everyone trusts to help them meet their goals?

This session introduces a business initiative questionnaire you can use to effectively support your organization's strategic initiatives. You will define three elements critical to the success of any initiative:

  • Business goals
  • Business processes and skills
  • Implementation and measurement

The questionnaire provides you with a repeatable process to help you drive success in under 20 questions. It will enable you to:

  • Build connections between the business goals and employee processes and skills
  • Partner with your initiative to determine if the business goals warrant an implementation and measurement plan.
  • Elevate the conversation on key topics of accountability, proficiency, and measurement in the flow of work.

Examples of how the questionnaire has been used in multiple projects including award winners. All participants will receive the business initiative questionnaire that they can use on their own business initiatives.

ATD Capability Model – Impacting Organizational Capability

Meet the Presenter

Jay Kasdan

Jay Kasdan, Director of Learning Community and Connection at Fredrickson Learning has worked with many of America’s leading companies to help them design and implement performance solutions. He was the L&D/Change lead for Deluxe Corporation’s SAP implementation that received the American SAP Users Impact Award. He is a PACT Hall of Fame member and teaches Measure Training Results for the University of Minnesota Continuing and Professional Studies.

The business initiative questionnaire was first presented at the Society for Technical Communicators National Conference and has been used for many strategic initiatives.

He is a tireless promoter of L&D in the Midwest.


8:15 - 8:30 am Log in to Zoom
8:30 - 10 am






Platinum Members                     



Cancellation Policy: 
Registrants may cancel and receive a full refund prior to two working days before a program.  Registrants who cancel within the two-day period will be charged.  No-shows will be charged.

 Questions?  Contact Kristy Moede at program@newatd.org. 

Powered by Wild Apricot Membership Software