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Demonstrate Value and Get Your "Seat at the Table"

  • 11 Sep 2012
  • 8:00 AM - 4:00 PM
  • Cambria Suites, 3940 N. Gateway Drive, Appleton, WI


Registration is closed

51 Tips and Best Kept Secrets for Designing Level 1–4 Evaluations

Are you being asked tough questions about your learning programs:

  • Is there an increase in knowledge or skill level?
  • Are the skills learned being used on the job?
  • Can you show a positive impact on business results?

Many workplace learning and performance professionals struggle with these questions because the professionals are uninformed in the art and science of evaluation design.

In this one-day workshop, Ken Phillips provides practical tips and specific techniques for creating valid, scientifically sound Level 1, 2, 3, and 4 evaluations that produce data with high-perceived value. These tips and techniques are based on current education and behavioral science research findings in test creation and survey design methodology.

The workshop is comprehensive, interactive, and “hands-on”.  You will design real evaluations that directly relate to your work situation.

About Ken Phillips

Ken Phillips, C.P.L.P. delivers all programs and workshops in his signature style:  professional, engaging, and approachable.  Ken is founder and CEO of Phillips Associates, a consulting and publishing company with expertise in measurement and evaluation of learning, performance management and sales performance.  He has more than 25 years experience designing learning instruments and assessments and has authored more than a dozen published learning instruments.

He regularly speaks to the American Society for Training and Development groups and university classes.  Since 2008, he has spoken at the ASTD International Conference on topics related to measurement and evaluation of learning.


8:00 - 8:15 am

Registration and Networking
Hot & Healthy Breakfast Buffet

8:15 - 8:30 am

Announcements and introduction of Ken Phillips.

8:30 - 4:00 pm

Ken Phillips.  Participants will:

  • Examine the Kirkpatrick/Phillips 5 Level evaluation model and methods for collecting data at each level.
  • Apply practical, scientifically sound tips for creating Level 1, 2, 3, and 4 evaluations in order to build a “chain of evidence” demonstrating program value.
  • Discover basic statistical techniques to aggregate data collected from administering Level 1, 2, 3, and 4 evaluations, draw conclusions from the results and provide “credible” evidence to key business stakeholders regarding program value.

Lunch will be provided.






* Cancellation Policy:  Registrants may cancel and receive a full refund prior to two working days before a program.  Registrants who cancel within the two-day period will be charged.  No-shows will be charged.

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