Employees are among your most credible messengers, and what they share about your organization can strengthen your employer brand, support recruitment, and reinforce retention. But advocacy doesn’t happen automatically. When employees feel genuinely connected to their development and the organization’s mission, they become natural advocates, fueling engagement, amplifying impact, and helping attract and retain aligned talent.

In this session, you’ll learn how L&D can play a strategic role in shaping internal stories and amplifying the impact of development programs through clear, intentional communication. Whether your goal is to highlight a strong learning culture or attract more aligned talent, this session will help you turn everyday employees into authentic, engaged brand ambassadors.

You’ll learn how to:

• Encourage employee-driven advocacy through storytelling, mentorship, and informal influence
• Communicate learning and development efforts to strengthen your employer brand

Meet the Speaker: Terra L Flecter

Terra L. Fletcher is the Fractional CMO behind Fletcher Consulting. Terra provides senior-level marketing strategy, connecting your organization’s values with your audience’s, making marketing and communications more impactful.

Terra is the author of three books, including “Flex Your Communication: 47 Tips for Every Day Success at Work,” “Flex the Freelance: An Unconventional Guide to Quit Your Day Job,” and the soon-to-be-released “Flex Your Marketing.” As a business builder, Terra is strategic, efficient, and precise, ensuring her clients get measurable results. Terra designs effective marketing and communication plans, confidently speaks to crowds of people, and can spot a typo from a mile away.

Terra has been a marketing consultant and business builder since 2007. She started her journey with website content and social media marketing. Terra has never stopped learning and growing. She has 280 speaking engagements and has worked with 150 different organizations. Click here to learn more about Terra as a marketing speaker.

Connect with Terra:

Website |LinkedIn

Schedule

Location

ESOP Partners
3601 E Evergreen Dr. #200
Appleton WI 54913

Fee

Cancellation Policy:  Registrants may cancel and receive a full refund prior to two working days before a program.  Registrants who cancel within the two-day period will be charged.  No-shows will be charged.

Northeast Wisconsin Chapter has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program qualifies for a maximum of 1 points. 

 Questions?  Contact Sam Waldschmidt at program@newatd.org.