What do high-performance motorsports marketing teams and unforgettable learning experiences have in common? They both know how to grab attention, keep people engaged, and drive behavior — fast.
In this high-energy, hands-on session, you’ll explore how the same principles that fuel viral social media content and fan-favorite marketing campaigns can transform your learning strategy. Whether you're designing onboarding, compliance, or leadership development, the key to impact is simple: Entertain first, inform second.
You’ll walk away with a fresh framework for creating learning content that learners actually want to engage with — and remember.
About Amanda
Amanda Van Den Elzen is a tech-savvy learning consultant and the founder of BetterWork, a professional development consultancy focused on helping people and teams thrive in the age of AI. She’s known for translating complex technology into simple, usable tools for everyday work, and for designing learning experiences that actually stick.
Amanda has trained hundreds of professionals on emerging platforms like ChatGPT and Microsoft Power Platform, always with a focus on practical, tech-forward learning that empowers people to grow. Her passion lies in helping others build the skills they need to succeed, one team and one breakthrough at a time.
Outside of her consulting work, Amanda supports her family’s professional motorsports team with marketing strategy and content creation. That fast-paced, attention-driven world has sharpened her instincts for what truly engages people, and it has helped shape her unique approach to learning design: entertain first, inform second.
Connect with Amanda:
Website | Linked In
Schedule
| 8:30 - 8:45 am |
Welcome and Updates
|
| 8:45 -10 am |
Program
|
Location
TBD
Fee
| Platinum Members |
FREE |
| Members |
$20
|
| WI ATD Attendee |
$20 (any member of another WI ATD chapter) |
| Non-Members |
$35 |
Cancellation Policy: Registrants may cancel and receive a full refund prior to two working days before a program. Registrants who cancel within the two-day period will be charged. No-shows will be charged.
Northeast Wisconsin Chapter has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program qualifies for a maximum of 1 points.
Questions? Contact Sam Waldschmidt at program@newatd.org.
